Cool Girls Know These Brands

I’ve been following these two growing fashion businesses for a while, and I need to share them in case they’re not on your radar yet:

1. The NY Archive is a luxury vintage shop with one of the most carefully curated collections I’ve ever seen. I went to one of their pop-ups this past summer, and it was more than shopping; it was an experience. Every detail was thoughtful, from the decor to the merch table, the food & drinks, and of course, the showrooms. Shoe closet of my dreams!!! It's the epitome of the fine line between chic and cool. They also host a podcast highlighting other NYC Creatives, which is such a fun way to celebrate wins & collab ideas. I can't wait to see how far it goes!

2. Casey Made It, in my opinion, is destined to be the next Parke or Set Active. The vision and vibe are all there. Her collections strike that perfect balance between elevated and wearable... unique essentials that actually instantly upgrade your closet. These aren’t pieces you’ll find just anywhere; they’re intentional, versatile, and so. cool. I remember talking with a friend, and the conversation entirely consisted of:

"Have you seen Casey Made It?"

"Yesss, so good. It's gonna go so far."

"Beyond. Obsessed."

No notes.

I started my own journey around the same time as these two businesses, and it’s been so fun to watch them grow, especially on social media this past year. If you haven’t clicked through to their pages yet, go back and do it!!